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Is Your Business Killing the Planet? The Shift to Regenerative Business Models
Manage episode 383798598 series 2802091
Treść dostarczona przez Jonny Prest. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jonny Prest lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Sustainable is out, regenerative is in.
ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero.
I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are developed and belief systems are realised and acted upon.
A regenerative business is one that gives back more to our planet and society than it takes. Remodelling your brand around regenerative practices will:
- Contribute to supporting and protecting social and ecological systems
- Enhance reputation and attract conscious customers/investors
- Differentiate from competitors in the growing sustainable/regenerative economy
- Align identity and messaging with sustainability focus
- Inspire and engage employees, fostering a culture of purpose
- Showcase positive impact, building trust with stakeholders for long-term success
Want to take your organisation into the regenerative age? Enquire about our 2 day workshop.
https://gamma.app/public/Remodel-Your-Brand-For-Net-Zero-1-day-Workshop-d88ztyfm1palsio
More of our projects can be found at
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