Lachlan's PWR Pulls More Views than FaZe & 100T Combined | #116

Brand Risk Podcast

Lachlan Power tells us today about his journey from Minecraft to Pokemon to Fortnite & how every risk he took was the best move of his career. We also talk about the rise of his team PWR & why his approach to content is much different & strategic than teams such as Faze & 100t.
Brand Risk Clips Channel: https://www.youtube.com/channel/UCpesjs3qHT8IHdg3_rKPy2g
Brand Risk Vlogs: https://www.youtube.com/channel/UCT740TGslTDW3-C0teYTbdw
Podcast Socials:
https://twitter.com/BrandRiskGG
https://www.instagram.com/brandriskgg/
https://www.tiktok.com/@brandrisk
Find Lachlan at his socials:
https://twitter.com/LachlanYT
https://youtube.com/Lachlan
https://www.instagram.com/lachlan/
❤️WE'RE ON SPOTIFY & APPLE PODCASTS❤️
https://open.spotify.com/show/04vtsIZrVvG9EyOvFGCYeZ?si=sIkErUTfRGqMV5AbMqF_1g
https://podcasts.apple.com/us/podcast/brand-risk-podcast/id1548242427
Podcast Hosts:
Arab - https://twitter.com/YourFellowArab
Edwin - https://twitter.com/Edwiin
PODCAST MOMENTS
0:00 - Intro
2:39 - Signing Saevid
4:30 - Playing Runescape
9:56 - Lockdown Travel Restrictions
13:57 - Does Subscriber Count Matter?
17:08 - Expanding Content
25:39 - Streaming vs. Creating Content
29:00 - Sponsored Streams vs. Sponsored Videos
34:43 - Creating a YouTube Series
41:12 - Shifting Content from Pokemon to Fortnite
44:32 - YouTube Region Theory
49:10 - Making His Alias Lachlan and PWR
57:19 - Paying Players More if They Win
1:04:05 - Players that Bring Value to a Team
1:11:47 - Lachlan’s Future Plans
1:19:49 - Having a Brother in the Same Space
1:24:30 - Outro