121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media

Brand Your Passion

Curious about what it takes to run a successful sticker club? Wonder no more!

In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more!

Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.

Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.

In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.

She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way.

Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss.

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Connect with Itzel:

Instagram: instagram.com/yayitzel

Website: yaylandia.com

TikTok: tiktok.com/@yay.itzel

Patreon: patreon.com/yayitzel

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