Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House

Bring Your Product Idea to Life

Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this?

Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents.

Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world.

You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics.

This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Lord’s Fragrance House

Lord’s Fragrance House Instagram

The Aroma Company

The Fragrance Foundation

DISCOUNT CODE:

Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

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This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Masterclass

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