Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Treść dostarczona przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Podobny do Bringing Business to Retail
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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))
The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson
Manage episode 446675471 series 3019473
Treść dostarczona przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.
Should you be discounting? Who should you send your offers to?
How much should you be spending on paid ads (heck, should you even bother????)
From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫
You know that I’m committed to giving YOU the latest info on what’s working and what’s not.
That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info.
In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.
You'll discover:
How to effectively segment your customer base and craft personalized promotions (beyond just discounting)
Innovative loyalty program ideas that go way beyond points - and actually drive sales
Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing
Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here
Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.
--------
Introduction and Background of Salena Knight 0:02
Introduction of Guests and Their Backgrounds 2:43
Yotpo's Innovative Approach and Team Dynamics 7:16
Challenges and Strategies for Black Friday Cyber Monday 14:59
Practical Strategies for Email and SMS Marketing 31:19
Final Tips and Encouragement for Business Owners 40:44
Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/
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Udostępnij
Manage episode 446675471 series 3019473
Treść dostarczona przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.
Should you be discounting? Who should you send your offers to?
How much should you be spending on paid ads (heck, should you even bother????)
From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫
You know that I’m committed to giving YOU the latest info on what’s working and what’s not.
That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info.
In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.
You'll discover:
How to effectively segment your customer base and craft personalized promotions (beyond just discounting)
Innovative loyalty program ideas that go way beyond points - and actually drive sales
Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing
Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here
Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.
--------
Introduction and Background of Salena Knight 0:02
Introduction of Guests and Their Backgrounds 2:43
Yotpo's Innovative Approach and Team Dynamics 7:16
Challenges and Strategies for Black Friday Cyber Monday 14:59
Practical Strategies for Email and SMS Marketing 31:19
Final Tips and Encouragement for Business Owners 40:44
Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/
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Podobny do Bringing Business to Retail
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
