EP 438: How HR helps you build and grow your agency dream team with Barbara Mason

Build a Better Agency Podcast

In a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they’ve ever had and want to find ways to keep them around. This is great news, and we want to help keep your agency dream team alive and thriving.

To help in that journey, HR expert Barbara Mason joins me to share what agency owners and leaders can do to help make their employees feel like valued team members while staying true to the agency’s mission and values.

She is a fountain of knowledge — from interviewing best practices and why HR experts need to be a part of your business to how to create the agency culture you want while caring for your agency employees as whole people. She’ll even share her top 3 secret interview questions she uses to get potential hires thinking about how they fit into the agency’s mission and values.

This episode is full of practical and common-sense tips that will hopefully get the gears going and help you keep your agency dream team alive and thriving in 2024 and beyond.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Two simple things that will help you keep your agency dream team happy
• Transparency goes a long way with agency employees, but know the limits
• What makes a healthy agency culture?
• How more introverted business owners can engage and connect with their employees
• How benefits packages have changed post-Covid
• Creating agency culture in a hybrid or fully remote environment
• The importance of knowing what you’re hiring for and interviewing accordingly
• Motivating agency employees to be more engaged in the work
• HR’s role in having a succession plan for the business
• Interview best practices for agency leadership
• Exercising radical candor in agency communications
• Employment trends to keep an eye on in 2024
• The biggest mistake agency owners make with their people