Lessons From 30 million views on TikTok (ft. Chris Cunningham)

Build In Public Podcast

Welcome to yet another episode of the Build In Public Podcast! 🎉

Today's episode was live recorded in Austin where I interviewed Chris Cunningham at the SaaStock conference in May 2024. Chris is a Founding Member and Head of Social Marketing for Clickup which is a workforce productivity platform that was last valued at $4b based in San Diego.

Despite his massive social audience and influence across X, Linkedin and TikTok, Chris is one of my favorite people to talk to because he's fun, energetic and always experimenting with cool marketing moves.
In this episode, Chris and I talk about how Clickup succeeds in standing out in the noisy B2B social world, how to gain 30m views on TikTok, the "ABCD" framework he uses and his POV on brand building in general. Enjoy our authentic and curious conversation!

Relevant links:
My Twitter: https://x.com/thisiskp_
Chris's Twitter: https://x.com/ChrisClickUp
Chris's Linkedin: https://www.linkedin.com/in/chrisclickup/
Clickup Website: https://clickup.com/

Past guests on the Build In Public podcast include Gary Vaynerchuk (CEO of Vayner Media), Sahil Lavingia (CEO of Gumroad), Alexis Ohanian (co-founder of Reddit), Sheel Mohnot (Better Tomorrow Ventures), Gina Bianchini (CEO of Mighty Networks), Adam Draper (MD of BoostVC), Arvid Kahl (Author of Zero To Sold), Tiago Forte (author of Building A Second Brain), Mariam Hakobyan (CEO of Softr), Kat Cole (COO of Athletic Greens) and more