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Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Manage episode 364883537 series 3478229
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Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.
On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.
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Links:
- Linda's LinkedIn
- Greg's LinkedIn
- Greg's Twitter
- 1960s Spaghettios ad
- Good Thins ad
- A sponsored TikTok for "sides season"
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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