Ep. 052 Interview Series: David Safeer on Maximising ROI and Cash Flow in Digital Transformation

Business Breaks - All Things Business

Speaker BIO

David Safeer is an experienced financial expert with over 35 years of experience in cash flow management. His journey began when he worked at a small manufacturer that was facing financial trouble.
His job was to help a colleague streamline his estimates using simple spreadsheets, which ultimately saved the company time and money. This experience sparked David's passion for helping businesses improve their cash flow and become more efficient.
He has since dedicated his career to helping companies manage and optimise their cash flow, making a significant impact on their financial success. David's expertise and dedication have made him a trusted advisor in the financial industry.

Key insights:

1. Digital Transformation and Productivity
- Digital transformation at a departmental level
- Potential staff reductions and opportunities for higher productivity
- Increasing margins through capacity for more bids and high-margin clients
- Digital transformation challenge regarding cost-cutting versus revenue growth for accountants
2. Cash Flow Management and Optimization
- Impact of digital transformation on cash flow management
- Challenges in finding effective cash flow automation products
- Focusing on understanding and effectively using cash flow information
- Importance of a commercial mindset for successful digital transformation
3. Employee Turnover, Job Satisfaction, and Human Resources
- Measurable hard costs of employee turnover
- Understanding the constraints of the workforce by management
- Financial and operational impacts of turnover and employee dissatisfaction
- Significance of focusing on employee well-being, job satisfaction, and productivity
4. Return on Investment in Project Management
- Importance of early value realisation and tangible ROI
- Large transformation programs driven by CFO or CEO
- Consideration of net present value return on investment
- Soft costs and measurable hard costs in project planning
5. Culture and Change Management in Digital Transformation
- Challenges of merging cultures in digital transformation
- Leading digital transformation in traditionally analog businesses
- Merging agile techniques with traditional business and cultural challenges
6. Cash Flow Optimisation and Profit Improvement
- Significance of cash flow optimization in business finance
- Lack of focus on cash flow in corporate finance, especially in large organizations
- Impact of digital transformation on cash flow optimisation
- Safeer's cash flow and profit improvement strategies on YouTube
7. Project Success, Leadership, and Quality of Life
- Impact of company culture and senior management on project success
- Impact of human resources and communication on project failure
- Managing obstacles and employee appreciation for project success
- Significance of quality of life and employee appreciation in productivity
8. Human Element in Digital Transformation
- Importance of considering the human element in digital transformation
- Impact of digital transformation on people, winners, losers, and responses to change
- Tracking business cases against key performance indicators (KPIs)
- Project failures, budgetary constraints, and challenges in project funding

Connect with David:

Subscribe to his YouTube channel:
Cash is Clear YouTube

Cash is Clear website:
Cash management for businesses owners that want to grow their business (davidsafeer.com)
David Safeer's LinkedIn profile:
David Safeer | LinkedIn

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