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Shaping Opinions: The Power of Branding
Manage episode 364370339 series 2877203
Your brand goes way beyond your logo or visual identity – it's the impression people have of your company and what they say about you when you're not around. So in today’s episode, we’re discussing the crucial role that marketing plays in shaping the perception of our brands in the market.
The topics covered are:
- The history of branding
- What is a brand and how does it work?
- How to manage and develop a brand
- Branding is an all-of-organisation endeavour
- Advice about how to use your brand to develop trust
- Different ways of building a brand
- About the next episode
Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with Us:
- Follow the Business Builders Podcast to develop your leadership skills, build a successful business, and become an effective leader.
- Join the Business Builders Linkedin Page
Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, keep building!
Rozdziały
1. Introduction (00:00:00)
2. The history of branding (00:07:44)
3. What is a brand and how does it work? (00:11:55)
4. How to manage and develop a brand (00:15:29)
5. Branding is an all-of-organisation endeavour (00:25:36)
6. Advice about how to use your brand to develop trust (00:29:32)
7. Different ways of building a brand (00:32:34)
8. About the next episode (00:36:48)
67 odcinków
Manage episode 364370339 series 2877203
Your brand goes way beyond your logo or visual identity – it's the impression people have of your company and what they say about you when you're not around. So in today’s episode, we’re discussing the crucial role that marketing plays in shaping the perception of our brands in the market.
The topics covered are:
- The history of branding
- What is a brand and how does it work?
- How to manage and develop a brand
- Branding is an all-of-organisation endeavour
- Advice about how to use your brand to develop trust
- Different ways of building a brand
- About the next episode
Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with Us:
- Follow the Business Builders Podcast to develop your leadership skills, build a successful business, and become an effective leader.
- Join the Business Builders Linkedin Page
Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, keep building!
Rozdziały
1. Introduction (00:00:00)
2. The history of branding (00:07:44)
3. What is a brand and how does it work? (00:11:55)
4. How to manage and develop a brand (00:15:29)
5. Branding is an all-of-organisation endeavour (00:25:36)
6. Advice about how to use your brand to develop trust (00:29:32)
7. Different ways of building a brand (00:32:34)
8. About the next episode (00:36:48)
67 odcinków
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