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Crafting Brand Transformations: Unleashing the Power of Strategic Branding with Darren Horwitz
Manage episode 394845073 series 3312491
Treść dostarczona przez Lexi Ruffell & Michael Johnson, Lexi Ruffell, and Michael Johnson. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Lexi Ruffell & Michael Johnson, Lexi Ruffell, and Michael Johnson lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode, Darren shares invaluable insights derived from guiding Fortune 500 companies through impactful brand changes. From his roots in television production to the inception of TenTen, Darren's narrative underscores the crucial role strategic brand planning plays in the trajectory of successful businesses.
Darren unravels the core elements comprising the MVP of branding, laying the foundation for a triumphant brand launch. Explore the intricacies of addressing diverse audiences, refining and scaling brand strategies, and seizing opportunities for significant cost savings. With an emphasis on interactive planning and understanding client needs, Darren's approach offers universal questions adaptable to businesses of all sizes—whether adapting to evolving product lines or navigating mergers and acquisitions, his expertise shines as he provides practical advice on refreshing brand elements, optimizing messaging, and modernizing visual identity.
More about Darren:
Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build and manage brand change. With extensive experience in guiding Fortune 500 and global brands across industries, Darren
has a proven track record of delivering measurable results in brand optimization. His keen eye for efficiency has been instrumental in helping clients build brand implementation plans and management models from any starting point. Known for his passion for details, hard work, and forging lasting relationships, Darren brings optimism and enthusiasm to every endeavor.
Connect with Darren
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