Ep. 4: How to Create a Brand for Your Massage Therapy Business with Maggie Kelly
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How do you connect with your ideal client? One of the best ways to attract customers you want to work with is by branding your small business in a way that is congruent with the values that are important to you.
In this episode, Julie is joined by Co-Owner of Transformation Station, a Dallas area salon, Maggie Kelly to discuss how to create a business you love through branding.
In this episode, Julie and Maggie discuss:
- Why branding should reflect who you are as a person and what you want your company to portray to the world
- How you can use your branding to create an ambiance in your business
- Why passion for your work can positively affect your relationships with your clients
- How you can use transparency to create deeper relationships
- Why using relatability to market your business is effective
- How to use mistakes as learning lessons to improve your business
Best piece of advice from Maggie Kelly:
Always crosscheck the work of any 3rd party vendor you are trusting to work on your business.
More About Maggie Kelly, and the Transformation Station
Transformation Station is a private beauty studio focusing on the transformation of the whole self and image. We offer a wide variety of cosmetic services, and our beauticians double as life coaches. Here to serve as a resource to our community.
To learn more about Maggie Kelly and Transformation Station head over to https://transformationstation.studio/
- Mention the code HAIRSPRAY for 20% off Maggie’s services
Resources in this episode
Chamber of Commerce Website to find your regional office and learn more about SCORE Mentors
Connect with Julie Alexander and Handcrafted Therapy
To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com
Join the Handcrafted Therapy Facebook community at:
https://www.facebook.com/handcraftedtherapy
Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw
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