Humanize CEO: "Everyone is too Focused on More Leads" | Chris Giannos

Byron Lazine Audio Experience

Humaniz founder and CEO Chris Giannos joins Byron Lazine to discuss his first eye-opening experience after leaving Zillow, what agents should focus on (more than leads), a good expectation to have when hiring/recruiting, how to identify a great assistant, decision fatigue and the anxiety checklist, who wins the listing portal war, the future of portals, and what it will take for teams and brokerages to win in this market. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Allan Dalton: https://www.linkedin.com/in/allandalton Timestamps: 00:00–01:22 Intro 01:22 Who is Chris Giannos? 03:03 “Why do people at Zillow always think…?” 04:00 The first eye-opener after leaving Zillow: “That first experience broke everything.” 07:28 “Are there too many leads?” (and “Does Zillow know that?”) 08:14 “Everyone’s focused on “more leads” …Get focused on serving people better.” 10:23 “What’s the craziest thing you ever saw at Zillow?” 11:27 Zillow’s data-driven meritocracy (Zillow culture vs working with a brokerage) 15:40 What’s a good expectation when it comes to hiring staff & recruiting agents? 17:00 Chris’s 2-step interview process 22:14 “An agent/broker should not hire an agent until….” 23:50 “How do you identify a great assistant?” 25:17 “Hire fast, fire faster.” 28:05 Why you can’t do this business alone. 29:11 “You’re only as good as you’re feeling” (Decision fatigue & the anxiety checklist) 31:46 The “I do/we do/you do” 37:02 “Who wins the listing portal war—and what do portals look like in the future?” 42:47 Less agents or more agents going forward?” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners ——— #recruiting #Zillow #decisionfatigue