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B2C Lessons on How to Explode B2B Growth Partnerships
Manage episode 435842868 series 3526193
Treść dostarczona przez Steven MacDonald. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Steven MacDonald lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respective industries.💡
"B2B partnerships are important because there is the relevance of your brand that you want to continue to elevate, and the right partnerships can position and move your brand with a specific company to the next level." - Shaun Rowan-Popoff
Shaun Rowan-Popoff’s insights delve into how critical it is to cultivate strong B2B partnerships. She emphasizes that building these relationships can significantly boost brand relevance and drive long-term success. She also highlights the importance of aligning business strategies with a solid brand foundation, which is key to achieving sustainable growth.
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