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CMOs: Closing the Internal and External Perception Gap
Manage episode 428586225 series 3526193
Treść dostarczona przez Steven MacDonald. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Steven MacDonald lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
💡 TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth and acquisitions, educating internal and external stakeholders on expanded capabilities is vital. TJ stresses ongoing communication, internal campaigns, and reframing conversations to align understanding. By closing this gap, companies improve client service, drive revenue growth, and establish thought leadership.💡
“There always tends to be some gap between those two things. In our case, it has been accentuated because, over the last three and a half to four years, we’ve transitioned from a single-product company to making nine acquisitions, significantly expanding our capabilities and our platform.” - TJ Waldorf
Closing the consumption gap is a multifaceted endeavor requiring internal and external education. While external marketing efforts are crucial for reaching clients, internal education is equally vital in ensuring that employees understand and can effectively communicate a company’s capabilities. Thought leadership content is essential in educating internal and external stakeholders, reframing conversations, and driving growth.
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