Carl-Gould-#70secondCEO-Keep the Buying Process Simple

Carl Gould #70secondCEO

Keep the Buying Process Simple

Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results.

You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations.

You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options.

You can go, there is a little bit of art to this, depending on who your avatars are and how that works.

But you do want to keep it somewhat simple. You don't want to make it so confusing that they cash out.

You want them to kind of pick the kind of buyer they are, you know, good, better, best, and then let them customize as they make their way down the list.

And in the good column, you don't allow much customization, right? In the better and the best is when you allow for customization.

And if somebody even chooses, like, I think I'm better or best, then that's a strategy call with one of your salesmen or your team members or your engineers, and then you can help them build the engagement or the product that they want.

It's a great point. You do want to keep it as simple as possible.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.