From Overthinking to Creating: Will Aitken's Guide to Authentic Content Creation

Catalyst Sale Podcast

1. "The biggest mistake people make when starting content creation is overthinking before doing."
2. "It's amazing what happens when people smile; a joke can break down walls and start genuine conversations."
3. "You don't know what you're good at until you actually go out there and start doing it."

In this episode, Will Aitken discusses the journey of content creation and the importance of authenticity and creativity. He shares insights on overcoming self-doubt, the power of humor, and how to start creating with intention. Will encourages listeners to find their catalyst by embracing what makes them unique and experimenting with their content.

5 Key Takeaways:

1. Overcoming Self-Doubt:

   • Don't overthink your initial steps; start creating and learn as you go.
   • Reflection is crucial: analyze what works and what doesn't, but don't dwell on perfection.
   • Embrace failures as learning experiences to grow and improve.

2. The Power of Humor and Authenticity:

   • Use humor to build rapport and break down barriers in communication.
   • Self-deprecation can be a tool to connect with others, making you relatable and approachable.
   • Authenticity in content attracts genuine engagement and fosters trust.

3. Intentional Content Creation:

   • Consistency and experimentation are key; try different approaches to find what resonates.
   • Be intentional about your content's purpose and the value it provides.
   • Reflect on successful content to double down on what works.

4. Leveraging Technology:

   • Use accessible tools and technology to enhance content quality without overextending budgets.
   • Continuously learn and adapt to new editing techniques and tools.
   • Balance creative input with outsourcing to focus on strategic aspects of content creation.

5. Finding Your Catalyst:

   • Discover what energizes and excites you, using it as a catalyst for creativity.
   • Align your content creation goals with personal and professional objectives.
   • Create for the joy and fulfillment it brings, rather than solely for external validation or financial gain.

This podcast is brought to you by The Phoenix Club & Catalyst A.C.T.S. - for more information head to https://www.findmycatalyst.com/