Google Can't Teach You ECommerce!| Chris Malta's EBiz Insider Podcast

Chris Malta's EBiz Insider Podcast

Google is a search engine. It's not a business owner, and it cannot teach you how to be a business owner.

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Find much more TRUTH about ECommerce on my site.

EPISODE TRANSCRIPT

Welcome to Chris Malta's EBiz Insider Podcast, where you'll always hear the Truth about EBiz, even if it isn't as pretty as everybody else's lies.

I spend a great deal of time teaching the ECommerce business to all kinds of people. Through my EBiz Insider Workshop, Educational material I've created, videos, podcasts, articles, EBooks and more. I've been doing that for most of the 25 years that I've been successful in online business.

When I tell people about my Workshops, I tell them they can call me if they have questions about Workshop. I tell them that I answer my own phone, and I'll answer their questions.

Most people's response to that is surprise. How could I possibly spend that much time answering the phone? After all, when I market my Workshops, those emails go out to a HUGE number of people. You might be surprised to learn that while I do get great response to the Workshops I've been running for 9 years now, I really don't get that many phone calls in advance.

Why? Because people don't believe I'll actually answer the phone! Yes, they tell me that when they email me or come into the Workshop. They think that offer of a phone call is some sinister trick to get them to call into a sales floor so that some fast-talking salesperson can sell them a whole bunch of gargage.

I understand why people think that way. Pretty much every marketer in the ECommerce space does exactly that when they offer a phone number. I don't play that stupid game. I answer my phone myself, and I answer people's questions.

Anyway, the reason I mention it is because when I do get calls, SOMETIMES it's really obvious that I'm talking to someone who thinks Google can teach them ECommerce.

These are people who don't have questions about my Workshop specifically, like what do we discuss (we discuss EVERYTHING!), will they get to ask questions (of course they will), and so on. No, the people I'm talking about start asking me a laundry list of questions about Ecommerce.

Basically what they're saying is "What do I do first?" I'll tell them the first thing they need to do is set up a legal business before anything else. Then it's "What do I do next?" And I'll tell them they need to learn proper Market Research in order to figure out what to sell. Then it's "What's next?" And "What's after that?" And "Then what?"

And all through that series of "what's next" questions they're asking, I can hear them typing on their keyboards in the background.

I know what they're doing. These are people who are trying to get me to give them a step by step laundry list of the things they need to do to build an online business the right way.

Then they figure they can type those steps into Google, read some random articles and blog posts, and set up a business successfully on their own without any help. People who do that are fooling themselves, and it's harmful. They're going to waste unbelieveable amounts of time trying to slog their way through all the bad information, fake tools, scams and other bogus E-blabber they're going to find in the search engines.

I can tell you from long experience that this is a rabbit hole that'll take them YEARS to climb back out of. They will NEVER get a business going that way; not successfully.

How do I know that? Because I've taught THOUSANDS of people the RIGHT way to build this business in my Workshops over the years, and HUNDREDS of those people have told me that they took a deep dive into that same 'self teaching' rabbit hole and spent years trying to find their way out.

Google cannot teach you how to start and run a successful business!

There are several reasons people do this, so let's talk about those for a minute.

1. They just got laid off, don't have the money to pay for real help, and need to start a business quickly to make money.

If that's the case, they need to go look for a job, and quickly. No matter what the bubble-headed New-Ru's out there want you to think, this business is NOT fast, and it's NOT easy. It WILL take time, hard work and a good deal of learning.

2. They've been scammed in the past by the HUGE number of dirt-bag EBiz marketing thieves online, and refuse to ever trust anybody ever again.

I understand that. Probably more than 90% of the people I've taught this business to have been cheated somewhere along the way, before they found my Workshop and other materials. They don't want to get scammed again, and they're resigned to just trying to figure it out themselves.

3. There are people out there who don't understand the value of real information. They believe all information should be FREE; they feel entitled to it, and think that just because search engines exist, everything you find there is real.

I've been in business overall for over 40 years; since I was a young teenager. I've busted my butt to get where I am. I've lived through the learning curves, the successes AND the failures, and that 40-plus years of experience is something I paid DEARLY for.

I've learned things in that time that you'll never find in the search engines or in all the books you can possibly read on the subject.

All that experience and knowledge is tremendously valuable, because it allows me to teach people to cut through all the crap and get straight to the core of what they need to know to do this right. Learning how to start a business from a successful, experienced business owner is worth a LOT.

Let's look at this another way. If you wanted to become a plumber, would you call a local plumbing company, ask a whole bunch of questions about how plumbing works, look up details on Google and then run around taking plumbing jobs?

Of course not. The very first time you flood somebody's kitchen (which will likely be your very first plumbing job!) will be the END of that particular fantasy.

ON THE OTHER HAND, if you go to SCHOOL for plumbing, who are you going to be learning from? A PLUMBER, that's who. Somebody who already knows the trade and has spent years working in it.

Let's look at other examples. Who teaches people to be Doctors? Doctors do! Who teaches people to be Lawyers? Yep. Lawyers do.

No matter what you want to do in life or in business, you learn it from someone who already knows how to do it.

Google is a search engine. It's not a business owner, and it cannot teach you how to be a business owner.

So, while you have to be EXTREMELY careful about who you listen to, please understand that free info on the search engines will never teach you how to build and run a business.

When you're ready to learn how to do this, check out my FREE EBiz Insider Video Series at Chris Malta.com.

Thanks for listening, and I'll catch you next time!