135 - Humanizing Content and Building Connections with Scott Murray

Coaches to the Moon

In this episode, we're thrilled to have Scott Murray, a seasoned content strategist with over two decades of marketing experience, sharing his expertise on the power of humanizing content. With a master's degree in Interdisciplinary Studies, Scott delves into the vital realm of professional communication and host's the "Marketing Superpower Hour" podcast. He's a passionate advocate for helping businesses connect with their audience on a deeply personal level. Tune in as Scott joins us to discuss the essential art of humanizing content and the profound impact it can have on connecting with your audience. He urges businesses to shift away from traditional marketing tactics and emphasizes the value of fostering genuine relationships with customers. Gain insights on how to infuse your content with a human touch, harness the influence of pop culture references, and the significance of adapting to consumer behavior. Scott also shines a spotlight on the role of culture and internal communication in crafting a brand that truly resonates with the audience. --Time stamps -- 0:00:00 Introduction to the episode and topic of humanizing content 0:02:01 Discussion about comic books and reading habits 0:06:40 Scott's motivation for pursuing a Master's degree in Interdisciplinary Studies 0:08:36 The importance of communication in marketing and the changes in the industry 0:09:49 Scott's experience with analog editing and the transition to digital 0:10:40 Reflection on old Disney movies and the evolution of animation 0:11:34 Appreciation for hand-drawn animation and attention to detail 0:12:25 Importance of using pop culture references in marketing 0:13:34 Use of memes in advertising and their effectiveness 0:14:35 Value of showing personality and humor in social media 0:15:11 Importance of humanizing companies and building trust 0:17:24 Scott Murray's role as a humanized content strategist 0:19:18 Different levels of help provided by Scott Murray Online 0:20:36 Challenges of humanizing content for faceless brands 0:21:50 Overcoming the fear of being on camera 0:23:14 Using professional photos or creating a character for social media engagement [0:24:27] Brands should talk to consumers like people having a conversation. [0:25:17] Humanizing big corporations through personal interactions and social media. [0:27:20] Marketers need to understand their audience and their language. [0:28:57] Flipping into the mindset of the consumer to create effective content. [0:29:43] Importance of having a good culture to maximize messaging. [0:30:24] Changing terminology and testing content to connect with consumers. [0:31:18] Walking with consumers and experiencing what they are experiencing. [0:32:06] Putting oneself in the consumer's shoes to evaluate content. [0:33:07] Fine-tuning content to make it appealing and relevant to consumers. [0:33:49] Changing language and understanding the audience's perspective is crucial. 0:37:44 Lead generation and conversion: changing terminology to humanize the process 0:40:30 The shift from the marketing era to the relationship era 0:42:36 Humanizing sales conversations and moving away from pitching 0:45:08 Creating emotional connections and a sense of belonging with brands 0:49:01 Tapping into different avenues to provide emotional connections 0:49:42 Using creative license in marketing to create an authentic experience