143 - Discover the secrets to unlocking the full potential of your leads with Chad Haward
Manage episode 399259538 series 3074840
In the our latest episode, Chad Harward shares invaluable insights on crafting marketing messages, adapting to changing customer mindsets, and the power of letting go of what no longer serves your business. Learn how to make your marketing work for you and connect with your audience through relatable storytelling. Don't miss out! 🚀
Timestamps: 00:00 Introduction 04:30 Importance of marketing messaging and personalization 06:42 Using Chat GPT for marketing and advertising 12:02 Understanding the mindset shift in customers since COVID 14:31 Story of running a radio ad for a contractor and the frustrating outcome 19:28 The HVAC contractor wasted $10,000 on leads he couldn't handle 24:20 The analogy of monkeys holding onto peanuts and the importance of letting go 30:49 Shifting the fear of failure to a mindset of learning 35:16 Using LinkedIn as a platform for finding clients 38:24 Conclusion 45:56 Outro
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