Episode 17: Stefan Katanic

Collin Cadmus Podcast

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Stefan Katanic.

Stefan is a lifelong entrepreneur. He co-founded Traden Group in 2013, Coinbio in 2017, and White Label Agency in 2019, but his most recent venture is where he truly found his stride. Today Stefan serves as the CEO of Veza Digital, a services business that helps B2B SaaS companies build and operate profitable marketing websites that build awareness, trust, and credibility at scale.

They’ve quickly become the go-to website agency for B2B SaaS, having built websites for companies like ChiliPiper, Adonis, Trumpet, and Shipwell to name a few.

I talk a lot about SaaS on this podcast but have yet to talk about the services aspect of B2B, which is not only a massive percentage of the total sales world, but in this case is one of the services SaaS companies rely on heavily for growth.

With SaaS pivoting to remote operations, companies are now relying more on outside agencies to manage aspects of their business, like Sales Operations, Finance, HR, and website development, maintenance, and SEO.

Stefan has been running founder-led sales for Veza Digital for the past 8 years and is now ready to shift his focus toward mergers and acquisitions and needs to prepare the company for bringing in an external sales leader, which I’ll be helping him with as a Consultant over the coming months.

In the meantime, my audience is mostly made up of salespeople, many of which hope to start their own companies someday. Since most salespeople don’t know how to write code, starting a services business is often the more realistic option, so, I’m excited to dive in and find out how you found your niche and what it takes to build a multi-million dollar B2B services agency.
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TOPICS:

00:00:00 Intro

00:03:19 Starting Veza Digital

00:05:16 Your elevator pitch

00:09:05 Targeting B2B SaaS

00:16:04 Your sales experience

00:20:58 Your sales process

00:24:41 Founder-led sales transition

00:28:58 Hiring a sales team

00:35:09 Starting a services business

00:41:42 Mergers and acquisitions

00:42:37 Number one sales objection

00:47:56 Why choose Veza Digital

00:51:59 Advice for young entrepreneurs
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QUESTIONS:

1. What led you to starting Veza Digital?
2. What’s your elevator pitch for Veza Digital?
3. How did you decide to focus on the B2B SaaS niche?
4. How much sales experience did you have prior to starting Veza Digital?
5. What has been the key to perfecting your sales process?
6. After 8 years of founder-led sales, why is now the time to add a sales team?
7. You’ve tried a few times to hire and train salespeople, why hasn’t it worked?
8. What’s the blueprint for starting a services business?
9. Why are mergers and acquisitions part of your growth strategy?
10. What’s the number one objection you face in your sales process?
11. What’s the main reason customers choose Veza Digital over competitors?
12. What’s one piece of advice you have for young salespeople who want to start their own company?
    

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LINKS:

Veza Digital: https://www.vezadigital.com

Veza Digital on X: https://x.com/VezaDigital

Stefan on X: https://x.com/stefan_katanic

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog
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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

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