#110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive

Commerce Talks with Alexander Graf

This week’s guest used to work at a company whose products we have probably all used at one time in our life – Colgate-Palmolive. Josue Munoz is the former Vice President Global ECommerce | Global Supply Chain and in this episode, he explains how Colgate embraced digital commerce and started moving towards being a more D2C focused company.

He attributes the company’s success as the world’s number one toothpaste brand to its constant innovation, understanding of consumer needs, and global reach. Even facing increasing competition from private label brands, it is still the dominant player in the toothpaste market with strong brand recognition globally. The growing direct-to-consumer business is key to this, allowing Colgate to bypass retailers and build direct relationships with customers.