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Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems
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012 | From Free to Paid: How to Repurpose Existing Content into a Profitable Stepping Stone
Manage episode 361720178 series 3464165
Treść dostarczona przez Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Before we dive In today’s episode, we dive into repurposing free content that you’ve already created into a tiny paid offer or tripwire. Let me share a story with you. When I started my online business, I struggled to profit. I created tons of free content on my blog and various lead magnets or free offers. But I wasn’t getting a return on my investment, or it felt that way anyways.
And I was really starting to feel discouraged and frustrated. That's when I stumbled upon the concept of repurposing my content.
I stumbled upon this before repurposing was such a buzzword
in the online business industry.
Instead of constantly creating new content. I realized I could transform my existing content into something I could sell. This free content had already proven to be an asset to my clients by repurposing the free content into a tiny offer. I knew without a doubt that it would provide value.
And I no longer felt like I had valuable content just sitting out there, not being used as a resource for my business.
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