Community Relations: Giving Back is Good Business

Copper State of Mind: public relations, media, and marketing in Arizona

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits.

Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid?

Read Abbie Fink's blog post for this episode: "Should Your Business Have a ‘Do Good’ Community Relations Strategy?"

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• Community Relations at HMA Public Relations
• "What is Community?" by Abbie Fink
• "How to Step Up a Community Relations Effort," by Scott Hanson
• "What Does Your Community Really Think of Your Business?" by Marissa Baker

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.