Danielle Resseguie - Ruby Joy Boutique - Episode 9

Cosmos & Commerce Podcast

Podcast Summary

Headline: Embracing Size Inclusivity and Entrepreneurial Spirit: A Conversation with Danielle Resseguie
Introduction:

• Guest: Danielle Resseguie, founder of Ruby Joy Boutique
• Hosts: Michele Cook and Janis Francis
• Topics Discussed: Size inclusivity in fashion, entrepreneurial journey, business values, and challenges in establishing a boutique.

Bullet Points:
1. Inspiration and Concept of Ruby Joy Boutique:

• Danielle has been in the business for over eight and a half years, seven of which were with a different, size-inclusive company.
• The concept of Ruby Joy Boutique is to be size-inclusive, ensuring no woman feels excluded due to her size.
• Danielle emphasized the importance of creating a space where every woman feels welcomed and represented.

2. Size Inclusivity and Business Approach:

• Danielle only shops with vendors that offer both regular and plus packs, ensuring a range of sizes are available in her boutique.
• She expressed disdain for the term "regular sizes" and emphasized the importance of treating people the way they want to be treated.
• Inclusivity is a core value, not just in terms of sizes but in all facets of life and business for Danielle.

3. Challenges and Learning:

• Danielle, Michele, and Janis discussed the various challenges faced while establishing Ruby Joy Boutique.
• Learning and adapting to new ways of doing things, like selling online, were crucial for the business.
• Danielle emphasized the importance of being willing to learn and adapt, citing the evolution of online selling as an example.

4. Business Operations and Tools:

• Streamlining and systematizing are crucial for managing various tasks in the boutique.
• Danielle uses Google Home for setting reminders and staying organized, emphasizing its convenience and hands-free utility.
• She also uses an app called "Stay Focused" to manage her time and tasks efficiently.

5. Community and Networking:

• Danielle highlighted the importance of community and networking, mentioning the support and connections she gained through joining the chamber.
• She volunteers to teach entrepreneurship classes for kids, emphasizing the importance of introducing business concepts to the younger generation.
• The sense of community and the connections made through networking were pivotal in establishing and growing her business.

6. Advice for Aspiring Business Owners:

• Danielle shared her top three pieces of advice for aspiring business owners: identifying non-negotiables or "no misses," learning along the way, and leading by example.
• She emphasized the importance of being authentic and leading by example, stating that she doesn’t know any other way to be.
• Prioritizing family and being willing to adapt and learn were also highlighted as crucial aspects of running a successful business.

Conclusion:
Danielle Resseguie shared insights into her journey of establishing a size-inclusive boutique, the values that guide her business approach, and the importance of community and adaptability in entrepreneurship. Her emphasis on inclusivity, authenticity, and continuous learning offers valuable perspectives for aspiring entrepreneurs and business owners.

Links

1. Ruby Joy Boutique
2. Facebook
3. Google Home:
   • Mentioned as a tool used by Danielle for setting

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