Episode 2 - Turning the heat up on cold prospecting with Samantha McKenna

Cracking Local

On today’s show we sit down to talk cold prospecting with Samantha McKenna. She is the senior sales director for ON24 and she’s a huge proponent of the “show me you know me” method of social selling. During our conversation she goes over the strategy and how it has helped her break sales records. We also talk a little bit about the Ben Affleck character in the movie Boiler Room. Enjoy! Samantha also mentions her love for this TED Talk so we thought be better link to it. https://www.youtube.com/watch?v=sioZd3AxmnE Topics covered include: Samantha’s start in sales and her work at On24 (1:30), the art of social selling using “show me you know me”(3:30), round-robin team based selling power hours! (6:51), the importance of connecting with everyone tied to an oppurtunity (9:15), the problem with falling into a routine in sales (13:30), Samantha’s pick for her favorite sales scene from a movie (18:30), Simon Sinek’s “Start With Why?” (19:45). If you like the show, head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software and a platform to boot). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment and write a review. The show is brand new, so we are agile like a cat when it comes to making it what you want to hear!