185: The Hidden Trap Killing Your Business Growth

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?

I've been there, and I bet you have too.

In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.

You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.

In this episode, I'm getting real about:

• Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
• The hidden costs of constantly chasing new strategies
• My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)

I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!

This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.

So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.

Key points with timestamps:

• [00:00:49] Definition of shiny object syndrome and its impact on businesses
• [03:22] The hidden costs of chasing every new trend or tool
• [05:28] Common "shiny objects" that distract entrepreneurs
• [13:06] Strategies for staying focused on your business goals
• [20:32] Actionable steps to overcome shiny object syndrome

Mentioned in this episode:

• Podcast show notes: https://destinicopp.com/podcast/shiny-object

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