Pre Autumnal Equinox Celebration with Erin Benzakein of Floret & Floret Originals

Cultivating Place

Erin Benzakein of Floret Flower Farm needs little introduction to most garden-minded listeners. She has been so instrumental is cultivating a flower-farmer and flower-farming economy in our country. Her innovative and dedicated seed research and breeding work of the past almost decade, however, is whole new lens through which to appreciate her work. Back in 2017, when I first interviewed Erin for the program & for The Earth in Her Hands, she was already a tireless advocate for local flowers, and for supporting more flower farmers and local-flower florists in our everyday lives here in the US. Through her on-farm and subsequently online flower farming Floret Workshops, for more than a decade, she has been renowned for encouraging and training eager new flower-farmer-florists in order to transform the cut flower industry from the multi-billion dollar large-corporate-owned international import (with little ecological or economic oversight) behemoth it had become, back into the more lovely, and loving, organic, locally-based circular and community oriented economy she envisioned it could be – and should be. Floret - once a flower farm and training center – is now more fully (and perhaps even more beautifully) described as “a family-owned flower farm and seed company specializing in breeding new cut flower varieties for gardeners, farmers & designers.” They add: “ Our thriving research & education farm is dedicated to giving flower lovers the tools & information they need to grow the gardens of their dreams.” In honor of the Autumnal Equinox, and its seeds of the next season feeling - I am so pleased to once again welcome Erin to Cultivating Place – just as Floret's free seed saving mini-course launches on their website. Erin shares much more about this newest heart of Floret's growing work. Join us! Cultivating Place now has a donate button! We thank you so much for listening over the years and we hope you'll support Cultivating Place. We can't thank you enough for making it possible for this young program to grow even more of these types of conversations. The show is available as a podcast on SoundCloud, iTunes, and Google Podcast. To read more and for many more photos, please visit www.cultivatingplace.com.