47 - Competing Against ChatGPT and A.I. search engines

Customer Secrets

How is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of websites to find the information they seek. It is what google does in the "Answer Box", but it will be 1000X more effective for searchers. They won't be clicking over to our websites because the answers are going to be given to them by the A.I.

Here is the take-away: "In essence, we're going to be competing for visitors against the A.I." Not only are we competing against other website owners, but not we have to outsmart the bots too. And they are infinitely smarter, as they have to collective wisdom of every website ever created. In the very near future, the term "Ranking," and the whole process of S.E.O. is going to be dead. We won't rank because the answer will be given by the A.I.
I think we're going to lose this battle, unless we can offer something that the A.I. can't. Something that real humans want, but that an A.I. can't offer (yet). In this episode, we're going to talk about how to use A.I. content on our websites, and then use the tool itself to beat the A.I. at getting visitors to our sites.

If you'd like to join in the conversation, please reach out to me. I'd like to hear your thoughts too.

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.

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