S4 Ep 1: What the heck *IS* copy, anyway?

Cutting Chai Stories: Write copy that feels good

So let’s talk about it. What do you think the word “COPY” means?

Because it’s hard to write copy when we’re unclear about where we’re standing.

Copywriting ≠ copyrighting

Copywriting ≠ journalism

Copywriting ≠ content

Coz we can't begin to start writing copy (let alone kickass, make-you-sit-up-and-pee-your-pants copy) if we don't know what the heck it is -- and what it isn't.

In the kickoff episode of Season 4, a primer for you on what copy is, what it isn't, and examples of where to find it. Think of it as Step Zero on your journey to better copy.

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