S4 Ep 8: Take off your clothes to write more convincing copy

Cutting Chai Stories: Write copy that feels good

You believe in what you sell with a PASSION. But you can't see why your prospective clients don't seem convinced.

That's because there's a difference between telling them about something and taking them along for the ride so they can see for themselves.

And in today's episode of Cutting Chai Stories, I show you how writing with your 5 senses can immerse your readers in the moment with you -- for creative writing, for pulling together an ideal client avatar, and for writing a product description.

For each scenario, I show you how regular writing, the kind of writing you're used to seeing everywhere (and used to IGNORING, too, just like your clients ignore YOUR marketing) compares with writing that invokes the 5 senses. (And, bonus, does that whole show, not tell, bit.)

And yes, I give you a bit of homework that involves taking off your clothes to write better, more compelling copy (not sleazy at ALL, get your mind out of the gutter!).

Best of all, I put together a Google Doc for you with all that lovely text for those three examples so you can compare them side-by-side AND get a behind-the-scenes look at WHY I chose those words, those phrases, and what effect they can have on the reader (aka you). Make a copy of this free resource now so that you can put this technique into action and start putting better marketing and copy into the world (which sorely needs it).

Get your copy of this resource here so you can start writing the most convincing copy of your life: https://cuttingchaistories.com/5senses/

If you're unfamiliar with the "show, don't tell" dictum, I cover it in greater detail in Season 2 Episode 17 of Cutting Chai Stories, so back and listen to that.

And finally, if you weren't totally bored by this, if you didn't find it a waste of your time, would you consider leaving a review for the show? It helps others like you to find Cutting Chai Stories, and it would personally mean a great deal to me. Thank you!