Season 3 Episode 12: All the tools I use for my business

Cutting Chai Stories: Write copy that feels good

Hello hello and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can use in their marketing right away, in just 15 minutes.

I’m your host Jayati Vora, and I’m here to be your editor in your pocket, your guide to the written word, and your shot of confidence that you can show up, as imperfectly perfect as you are, and put your heart and soul into telling the world who you are and what you’re about and attracting your dream customers in your unique, authentic voice.

We’re at roughly the halfway mark of Season 3 and so far it’s been JAM packed with practical writing exercises and prompts and tips, and I don’t know about you, but I’m feeling like I already have too much information being thrown at me, and at some point I have to take a step back and absorb what I’ve learned, and budget in some time to put it into action and apply it to my business, otherwise it’s just run-off.

It’s time wasted.

So I thought, instead of peppering you with more learning, and therefore more homework to USE that learning, I’m going to share with you the things I use to keep my business going.

For my podcast:

1. The Samson Q2U mic, purchased for less than $100
2. The free software Audacity to record and edit my shows
3. Zencastr, also free, to record interviews
4. Anchor, a free podcast distribution platform
5. Quicktime Player, free for Mac users, to edit clips for social media
6. The free tier of Headliner, to create audiograms for social media

For my email marketing:

1. The paid tier of MailChimp (roughly $15/month), though until a few months ago I used the free version.
2. The services of a virtual assistant to help with email sends

For my social media:

1. The free version of Canva to create my Instagram posts
2. The free version of Taplink to create a landing page of links for my Instagram bio

For my website:

1. Paid for my domain name, cuttingchaistories.com
2. Paid for website hosting
3. Pay for a few Wordpress plugins
4. Paid for a Wordpress developer
5. Paid for a logo

There you have it! I hope the list was useful. Notice how many of the resources I use are free or have free versions.

Before I go —

This podcast is run on grit and passion, and I show up every week during the season to give you practical ways to uplevel your content and improve your marketing. It would mean SO much to me if you check out the newsletter that goes with it at cuttingchaistories.com/subscribe. I email you twice a week, on Mondays and Thursdays, with more marketing advice, writing prompts for your business, and storytelling emails that show you how to sell with story. It would mean the world to me if you signed up. If you check the “entrepreneur” box at sign-up , I’ll also send you a FREE mini course on how connect with your customers through your copy.

Thank you for tuning in, and until I see you next Thursday, tell me: Is there an app or a service that you can’t live without in your business that I DIDN’T mention? DM me on Instagram @jayativora and tell me!