Season 3 Episode 5: Is your writing scannable (Part 2)

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories. I’m your host Jayati Vora and this is the second part of a two-part episode on how to write so your audience will read.

In part 1, which came out two weeks ago, I covered four ways to *write* to ensure your readers get the important information you’re dishing up. If you haven’t listened to that one yet, hit pause and go listen to part 1 first.

This week, I’m covering a whole laundry list of ways to *format* your writing so you snag your readers’ attention and they don’t tune out when you want them to tune in.

I used to think that formatting wasn’t very important — and it’s true, a pretty-looking post can’t compensate for crappy copy.

But ignoring the formatting and presentation does your copy, and your reader, a giant disservice. It’s like writing a fiery speech and mumbling it to yourself in a corner.

Formatting your online copy so that readers find it easy and attractive to read will GREATLY increase the number of people who stick around to read it.

Listen to the episode for all the tips.

I also made a checklist of these tips for you that you can grab at https://www.cuttingchaistories.com/formattingtips/