Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Treść dostarczona przez Jonathan Ames. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jonathan Ames lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss
Manage episode 446345264 series 3501837
Treść dostarczona przez Jonathan Ames. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jonathan Ames lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry.
Join them as they:
- Explore Patrick's unconventional career path from the music industry to e-commerce and SEO
- Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector
- Examine the challenges of managing multiple brands and optimizing for different customer personas
- Consider the balance between technical SEO and user experience in content creation
- Analyze the impact of SEO strategies on customer acquisition and e-commerce growth
- Delve into the importance of cross-functional collaboration in e-commerce success
- Offer insights on key performance metrics for e-commerce SEO
Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58 odcinków
Udostępnij
Manage episode 446345264 series 3501837
Treść dostarczona przez Jonathan Ames. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jonathan Ames lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry.
Join them as they:
- Explore Patrick's unconventional career path from the music industry to e-commerce and SEO
- Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector
- Examine the challenges of managing multiple brands and optimizing for different customer personas
- Consider the balance between technical SEO and user experience in content creation
- Analyze the impact of SEO strategies on customer acquisition and e-commerce growth
- Delve into the importance of cross-functional collaboration in e-commerce success
- Offer insights on key performance metrics for e-commerce SEO
Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
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Podobny do Cutting Edge: Web Content Development
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
