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Patrick Hanlon - Lessons Learned Writing Superbowl Advertising
Manage episode 419273373 series 3543083
Treść dostarczona przez Kyle Campbell. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kyle Campbell lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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What's In This Episode
00:00 - 🚀 Introduction to Da Vinci's Discourse and Today's Visionary Guest
01:20 - ✍️ Patrick Hanlon's Journey from Poet to Super Bowl Ad Creator
02:00 - 🛠 The Genesis of Belief Systems in Brands and Products
03:18 - 🔍 Unveiling the Primal Code for Brand Community Building
04:29 - 🌐 Exploring the Multifaceted Communities We Belong To
05:03 - 📚 The Impact of COVID on Belonging and Mental Health
06:26 - 💡 Rebranding Legacy Brands and Launching New Ventures
07:03 - 💬 Decoding Brand as a Belief System
08:17 - 🌟 The Power of Shared Values and Rituals in Branding
09:33 - 🎭 The Hero's Journey and Building a Compelling Brand Story
10:52 - 🛤 From Meaningless to Meaningful: The Branding Transformation
Dive deep into the mind of Patrick Hanlon, a mastermind behind Super Bowl advertising and the author of "Primal Branding," as he shares the secrets to creating belief systems around brands that transform them from mundane to magnetic. Uncover the art of building a community that resonates deeply with your brand's core values, and explore how COVID-19 has reshaped our understanding of belonging and mental health within these communities.
Patrick walks us through the journey of rebranding legacy brands and launching new ventures with a focus on the primal code that drives brand loyalty and advocacy. Learn the intricacies of brand as a belief system, and how shared values, rituals, and the hero's journey narrative can elevate your brand's impact. This episode is a treasure trove for entrepreneurs, marketers, and anyone interested in the psychology behind successful branding.
Curious about Kyle's businesses? Visit https://kyle.ltd for a deeper dive.
Whether you're a seasoned entrepreneur or just starting out, this episode offers a comprehensive guide to understanding and leveraging the fundamental elements of branding that resonate on a primal level with your audience. Join us as we decode the science and art of belief-driven branding with Patrick Hanlon, and discover how to transform your brand into a powerful community.
Prepare to be inspired and empowered to take your brand to the next level by harnessing the power of belief systems, community building, and strategic storytelling. This is an episode you won't want to miss, filled with actionable insights and innovative strategies for creating a brand that stands out in the crowded marketplace.
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