Ep 8: Charging What You Are Worth Is a Crock of Cheese Curds
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Today, Cheryl and Liz focus on the difference between the calls to "charge what your worth" vs charging your value. Are you choosing to engage with a client simply because they are willing to pay your hourly rate, or is it because their project will bring real currency in terms of value to your firm? Have you set an hourly rate arbitrarily with no concrete reason? Cheryl underscores the significance of the “education of experience” in accepting a job that might not be your typical project. Still, it allows you to solve problems and build value for your business. Don’t miss Cheryl’s damn good truth at the end of this podcast.
KEY TAKEAWAYS FOR THIS EPISODE:
- You must first assess your services and experience to create value in your business. Ask yourself what services you can deliver.
- Be careful not to price yourself out of the market. You may have a high hourly rate but have no clients.
- Assess what learning opportunities each job presents before turning it down. It could offer currency to your business in value if not financially.
RESOURCE LINKS:
RESOURCE LINKS:
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, Small Business Think Big is a free Facebook group for designers who need honest talk and a place to work on the business, marketing, promotion, and the realities of owning a business that sells products along with services. No cry babies!
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning and the project manager hat at noon and return to the office as the ultimate manager of all things.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
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