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The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting
Manage episode 324568961 series 3335229
Treść dostarczona przez Data Guru by Acxiom. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Data Guru by Acxiom lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
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Manage episode 324568961 series 3335229
Treść dostarczona przez Data Guru by Acxiom. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Data Guru by Acxiom lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
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Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
Welcome to Hands-On Tech, where host Mikah Sargent turns tech troubles into tech triumphs. Each episode zooms in on a specific theme, unpacking listener questions with expert analysis and easy-to-follow advice. From decoding the latest gadgets to simplifying everyday tech, Mikah's got you covered. Submit your tech queries through email at HOT@twit.tv or via TWiT's social media. You might hear your question answered on air! And keep an ear out for guest experts who drop by to share their spec ...
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continue reading
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