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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight
Manage episode 386371538 series 3497847
Treść dostarczona przez Sima Vasa. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Sima Vasa lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.
Key Takeaways:
(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.
(13:49) Comparing age groups uncovers critical differences in language.
(17:25) Understanding the relevance of context in language and how it influences consumer interactions and behaviors.
(21:45) The importance of guiding clients through integrating new technology and ensuring they derive value from data and solutions.
(35:48) As technology becomes mainstream, there’s a need to balance cutting-edge solutions with basic, user-friendly applications to accommodate varying customer needs.
Resources Mentioned:
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
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