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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Scaling Digital Qual with Eugene Murphy of Indeemo
Manage episode 440416435 series 3497847
Treść dostarczona przez Sima Vasa. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Sima Vasa lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.
Key Takeaways:
(00:06) Eugene’s journey from engineering to founding Indeemo.
(02:03) Creating a seamless user experience for all ages.
(04:12) Pivoting Indeemo from a social app to a research tool.
(08:01) The power of mobile ethnography in market research.
(14:07) The importance of capturing authentic customer moments via video.
(18:15) Video is more impactful than traditional research methods.
(20:06) A seamless user experience is crucial for respondent engagement.
(24:15) Generative AI enhances the scalability of video research.
(27:00) Teaching clients to create effective, consistent prompts for research.
Resources Mentioned:
Indeemo
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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