Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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3M ago 20:37

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On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.

Key Takeaways:

(01:39) Georgina’s journey from psychology to law.

(03:00) Reliable consumer data is vital.

(04:07) Career twists and following intuition.

(06:46) Greetings in retail boost sales.

(07:26) Integrating feedback with payment terminals.

(09:24) Impact of store greetings on loyalty.

(12:00) Ethical data use and supporting charities.

(14:10) The challenges of tech in traditional retail.

(17:49) TruRating’s growth and scalability.

(19:48) Purpose-driven ethics in business.

Resources Mentioned:

TruRating

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