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E93: Unveiling the Marketing Secrets of Powersports Dealership Advertising Unbelievable Strategies Revealed With Mike
Manage episode 370718230 series 3118538
On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.
Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.
We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns.
Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View?
Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars.
He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers.
Follow Our Guest Mike:
LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/
Website: https://premieronlinemarketing.com/
Follow Our Host Jacob:
Twitter: https://twitter.com/mrjacobberr
LinkedIn: https://linkedin.com/in/jacob-b-berry
Website: https://www.internetsalescoaching.com/
Follow the Fixit:
Twitter: https://twitter.com/DealershipFixit
TikTok: https://tiktok.com/@dealershipfixit
Facebook: https://facebook.com/dealershipfixit
Instagram: https://instagram.com/dealership_fixit
Comments, Questions or Want To Join Us: dealershipfixit@gmail.com
131 odcinków
Manage episode 370718230 series 3118538
On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.
Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.
We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns.
Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View?
Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars.
He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers.
Follow Our Guest Mike:
LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/
Website: https://premieronlinemarketing.com/
Follow Our Host Jacob:
Twitter: https://twitter.com/mrjacobberr
LinkedIn: https://linkedin.com/in/jacob-b-berry
Website: https://www.internetsalescoaching.com/
Follow the Fixit:
Twitter: https://twitter.com/DealershipFixit
TikTok: https://tiktok.com/@dealershipfixit
Facebook: https://facebook.com/dealershipfixit
Instagram: https://instagram.com/dealership_fixit
Comments, Questions or Want To Join Us: dealershipfixit@gmail.com
131 odcinków
Tüm bölümler
×1 E119: Perfecting Appointment Setting for Internet Departments 27:06
1 E118: Mastering Online Lead Management for Power Sports Dealerships 21:14
1 E117: Building a Winning Internet Department for Motorcycle & Powersports Dealerships 28:57
1 E116: Unlock Skills at This Year's Ultimate AI Hackathon with brent wees 1:06:19
1 E115: Streamlining Powersports Sales Online Technology with Jory Anderson from Revvable 38:50
1 E114: Mastering Motorcycle Sales with the Harley walk-around US champion, Mike Grant 55:09
1 Fixit Quick Takes: Future Of Powersports with Robin Hartfiel 12:38
1 Fixit Quick Takes: Angela's F&I Profitable Products 13:57
1 Fixit Quick Takes: Angela & The Finance process in Powersports dealerships. 14:38
1 Fixit Quick Takes: How to Increase Finance Product Penetration for Maximum Profit and The Future of Digital Finance 13:57
1 Fixit Quick Takes: Unleashing Efficiency with DMS Insights from Justin Quinn 17:38
1 Fixit Quick Takes: Mastering Digital Marketing in Powersports with Mike Shaug 17:52
1 Fixit Quick Takes: Shaping the Future with MMI - The Journey of Service Technicians 17:05
1 Fixit Quick Takes: CRM Mastery with Tad Kilgore | Transforming Powersports Sales 15:16
1 Fixit Quick Takes - Measure to Improve: Benchmarks & Baselines in Internet Sales 12:41
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