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E93: Unveiling the Marketing Secrets of Powersports Dealership Advertising Unbelievable Strategies Revealed With Mike
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On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.
Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.
We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns.
Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View?
Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars.
He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers.
Follow Our Guest Mike:
LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/
Website: https://premieronlinemarketing.com/
Follow Our Host Jacob:
Twitter: https://twitter.com/mrjacobberr
LinkedIn: https://linkedin.com/in/jacob-b-berry
Website: https://www.internetsalescoaching.com/
Follow the Fixit:
Twitter: https://twitter.com/DealershipFixit
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Comments, Questions or Want To Join Us: dealershipfixit@gmail.com
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