Leif Abel - ReVision Furniture

DEALING IN DESIGN with Jamie Neville-Young

Super fun, super valuable ep this one! I am such a huge Leif fan!

https://www.instagram.com/revisionfurniture

This conversation explores the journey into the world of design and furniture restoration. It delves into the importance of building relationships, the philosophy behind furniture restoration, and the challenges faced in the early stages of business. The discussion highlights the significance of effective communication, creating memorable client experiences, and the lessons learned from selling luxury items. Throughout the conversation, we touch on the value of pursuing excellence and finding a niche in the market, ultimately leading to personal and professional growth. In this conversation, Leif discusses the evolution of his business, focusing on client expectations, the challenges of social media growth, and the importance of content creation. They share insights on transitioning from a furniture business to an educational platform, emphasizing the value of knowledge in the restoration process and the impact of viral content on their business. The conversation highlights the significance of having a structured content strategy and the journey of building a community around their expertise.

00:00The Motivation Behind the Podcast and Business Opportunities 11:46Exploring the Ship of Theseus and the Line Between Restoration and Replacement 26:23The Importance of Pursuing Excellence and Building Trust 37:35The Transition and Early Challenges 39:22Nicheing Down to Mid-Century Modern Furniture 41:44The Importance of Excellent Service and Attention to Detail 45:04The Role of Social Media in Business Growth 47:56The Impact of a Viral Video and the Continued Grind of Content Creation 01:15:29Content Buckets: Education, Storytelling, and Viral Content 01:36:02Building an Online Educational Program 01:45:48The Value of Knowledge and Sharing It