Deliverability Horror Stories

Deliverability Defined

We’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, and unfortunately, there’s no guarantee that your request will be successful. The good news is that we are all human, and email mistakes such as typos, inaccessible links, and failed deliverability are much more common than you’d expect.

When sending emails, you may occasionally have more control over a situation than others and can take preventative measures to avoid common issues. There are also scenarios where deliverability issues are unrelated to anything you have personally done wrong. So, how can you spot these mistakes, learn from them, and avoid them in the future?

In this episode, Alyssa and Melissa discuss the worst-case scenarios when sending emails, why deliverability is not always in your control, and how to avoid deliverability horror stories of your own.

Key Takeaways

• [05:44] - What are Alyssa and Melissa’s email horror stories?
• [10:30] - Why deliverability is not always in your control.
• [15:45] - Even Arnold Schwarzenegger has deliverability issues.
• [19:44] - When chef Mario Batali went viral in the wrong way.
• [23:00] - How to avoid email horror stories of your own.

Quotes

[10:10] - “Even if you have the best intention, you have to be careful with preview text being shortened. That’s just a recipe for disaster.” ~ @mel_lambert_

[13:09] - “There’s so much of deliverability that is not under one person’s control.” ~ @mel_lambert_

[23:35] - “Always send yourself a test.” ~ @alyssa_dulin

Links

• ConvertKit Creator Network
• Statista | Emails sent per day
• Vrbo
• Logitech
• Spamhaus
• Mario Batali ends apology email with recipe and the internet can't believe it
• Vanderbilt University
• ChatGPT
• Craft + Commerce Conference
• Subscribe to the weekly Deliverability Dispatch Newsletter!
• Subscribe to the monthly Deliverability Defined newsletter!
• Ask Alyssa & Melissa questions or suggest content for our next monthly newsletter!

Connect with our hosts

• Alyssa Dulin
• Melissa Lambert

Stay in touch

• Apple Podcasts
• Spotify
• Twitter
• Facebook
• Instagram
• Deliverability Defined Website

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