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David Franzen-Rodriguez (Everyware) - the key traits of a strong marketing leader
Manage episode 360419179 series 2661012
Treść dostarczona przez Destination CMO, Vincent Phamvan, and Caroline Pickens. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Destination CMO, Vincent Phamvan, and Caroline Pickens lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing established behaviors and ways of thinking. He also shares his expertise in leveraging data, analysis, storytelling and pattern recognition, working across multiple industries, from fintech, healthcare, consumer goods to logistics and finance. David also shares the most important qualities a CMO has to have to succeed, and the qualities he specifically looks for in a company before working with them.
Follow David on LinkedIn: https://www.linkedin.com/in/david-franzen-rodriguez/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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