Spitting Seeds - Starting A Business From The Dorm Room With Cole and Brian of Smackin' Snacks

Destination Different

Some people absolutely despise their random freshman roommates in college. Others become immediate friends and decide to start a sunflower seed company out of their dorm room...

Cole Schaefer and Brian Waddick are the latter.

The two random roommates at the University of Minnesota realized very quickly that they both shared a love for business and a desire to build something of their own. After a few failed tech projects the duo found a shared passion. Sunflower seeds.

All of the legacy seed brands carried old, boring flavors and offered little in the way of unique content and media, so Smackin' sought to deliver something different. The fellas got up and running in 2019 by simply mixing spices and baking seeds in their kitchen until they found combinations they liked. Mix in a few viral videos on TikTok and they were off to the races.

Smackin' Seeds is now doing big business in the world of direct-to-consumer. Brian and Cole have since graduated college and are now both working on the business full time with BIG visions for the future of the brand. This is an awesome episode.

If you want to follow along with Smackin' you can check them out on TikTok @smackinsunflowerseeds or Instagram @smackinsunflowerseeds. And if you want to purchase some seeds for yourself. You can get em right here: smackinsunflowerseeds.com/

I'm starting a 100 days of content challenge from now through the end of 2021. If you want to follow the chaos. Hit those links below

Twitter - @ry3dunn

Instagram - @destinationdifferent

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