Experiencing Art in a Digital World with JiaJia Fei

Digital Citizen

On the final episode of season two of the Digital Citizen podcast, JiaJia Fei talks to Fastmail CTO, Ricardo Signes, in this special extra-long conversation. They discuss how museums and the art world have changed in the past few years and how they may continue to evolve.

JiaJia Fei is a Digital Strategist working at the intersection of digital marketing, web, social media, art, and culture. She has been featured in Vanity Fair and Vogue and has worked in digital marketing for 15 years for organizations, including the Guggenheim Museum and the Jewish Museum. Now, she runs her own digital media agency working with clients in the art world to help broaden their audience.

▶️ Guest Interview - JiaJia Fei

• Learn more about JiaJia Fei
• Follow JiaJia on Twitter: @VAJIAJIA

🗣️ Discussion Points

• Museums are essentially repositories for telling stories. It is the job of a museum to interpret why objects have value and help visitors better understand them. Many museums are beginning to put effort into digitizing their collection for people from all over the world to enjoy. It is the job of museum technologists to speak the language of art and technology.
• Many activities which existed as analog, such as shopping and watching films, have quickly adapted to the digital world. However, the art world has moved very slowly into the tech space. JiaJia believes that this is largely due to the fact that art as a whole is largely experiential and requires an in-person experience.
• The most interesting project JiaJia saw during the pandemic was the MET and the Getty putting all of their images online for the video game, Animal Crossing. This allowed players of the game to interact with the artwork in an environment totally outside of the museums. Ultimately, this encouraged interactive digital experiences.
• At the beginning of social media, museums were hesitant to participate because of the protection of their images. It is the responsibility of museums in the digital world to be the steward and authority when it comes to the digital representations of art. The more museums fear reproduction, the more bad images are likely to reproduce on the internet. Thus, institutions need to share images of the artwork they house online. The most important thing the art world can do is improve access to their collection for everyone. As consumers of culture, it is important that people continue to support them and their work.

⭐️ Takeaways

• Don’t be afraid to try new artistic experiences. Digital technology gives us new ways of engaging with art which we should all try out and see how we feel about them.
• If you have a favorite cultural institution, check out their social media. It can be a great way to engage more expansively with their collection, hear about new openings and events, and find out about new institutions you might not have heard of on your own.
• Museums exist to preserve pieces of our culture and the stories that accompany them. If you aren’t taking the time to visit the museums around you, virtually or in-person, you should. You will likely be surprised by what you learn about the greater world and the place where you live!

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