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Treść dostarczona przez Rosemary O'Shaughnessy. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rosemary O'Shaughnessy lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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How to write a blog posts with Wellness Copywriter Zoë Bishop

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Manage episode 331563670 series 3263121
Treść dostarczona przez Rosemary O'Shaughnessy. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rosemary O'Shaughnessy lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.

Here are some interesting stats about blogs in 2022

77% of internet users read blogs
Source (Source: Daily Infographic)

68.5% of people think blogs add credibility to a site.
Source (Source: Social Marketing Writing)

During our chat Zoe and myself discussed the importance of having a plan.

  • Understand why you are writing the blog post
  • What you want to achieve

Here are a few examples

  • Blog posts can answer questions to help your ideal clients.
  • You can showcase your expertise and why do business with you.

How to write headlines that will hook your audience.

  • Give value a reason to read your blog.
  • Create a teaser to create interest and a reason to read more.

Introduction to your blog.

Why read your blog post.

  • Let your introduction be unique
  • Give people focus and clarity what they will learn from reading your blog post

Main copy of the blog post

  • The main copy needs structure what problem will it solve.
  • What story have you to tell
  • What solution do you offer.
  • Use formatting make it easy to read and understand
  • Give the reader action steps what to do after reading the blog

Call to action

  • What do you want your reader to do
  • Book an appointment
  • Visit another blog post your have written

Final Statement

  • Solution how you can help
  • Any added bonuses and ebook and more

Proof Reading

  • Zoe's Recommendation read you blog post out loud
  • Get other people to review it
  • Use grammarly.com to check spellings and more
  • Check are there any words are difficult to understand

Zoe's Final Recommendations

  • Repurpose you blog post , create social posts from it , info graphics , video and so much more
  • Test to see what works best
  • Ask people what you should write about
  • The more you write the more confidence you will build about writing

Zoe's Contact Details

Website
torchlightmarketing.co.uk

Email
zoe.bishop@torchlightmarketing.co.uk

Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast

  • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing
  • Are you a freelancer, coach, and dyslexia adult

Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.

Website ⁠digitalcontentmanager.ie⁠

Contact details ⁠digitalcontentmanager.ie/contact⁠

⁠Linkedin ⁠

⁠Twitter ⁠

Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

#digitalcontent #blogs #writing #contentcreation #blogging

  continue reading

66 odcinków

Artwork
iconUdostępnij
 
Manage episode 331563670 series 3263121
Treść dostarczona przez Rosemary O'Shaughnessy. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rosemary O'Shaughnessy lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.

Here are some interesting stats about blogs in 2022

77% of internet users read blogs
Source (Source: Daily Infographic)

68.5% of people think blogs add credibility to a site.
Source (Source: Social Marketing Writing)

During our chat Zoe and myself discussed the importance of having a plan.

  • Understand why you are writing the blog post
  • What you want to achieve

Here are a few examples

  • Blog posts can answer questions to help your ideal clients.
  • You can showcase your expertise and why do business with you.

How to write headlines that will hook your audience.

  • Give value a reason to read your blog.
  • Create a teaser to create interest and a reason to read more.

Introduction to your blog.

Why read your blog post.

  • Let your introduction be unique
  • Give people focus and clarity what they will learn from reading your blog post

Main copy of the blog post

  • The main copy needs structure what problem will it solve.
  • What story have you to tell
  • What solution do you offer.
  • Use formatting make it easy to read and understand
  • Give the reader action steps what to do after reading the blog

Call to action

  • What do you want your reader to do
  • Book an appointment
  • Visit another blog post your have written

Final Statement

  • Solution how you can help
  • Any added bonuses and ebook and more

Proof Reading

  • Zoe's Recommendation read you blog post out loud
  • Get other people to review it
  • Use grammarly.com to check spellings and more
  • Check are there any words are difficult to understand

Zoe's Final Recommendations

  • Repurpose you blog post , create social posts from it , info graphics , video and so much more
  • Test to see what works best
  • Ask people what you should write about
  • The more you write the more confidence you will build about writing

Zoe's Contact Details

Website
torchlightmarketing.co.uk

Email
zoe.bishop@torchlightmarketing.co.uk

Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast

  • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing
  • Are you a freelancer, coach, and dyslexia adult

Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.

Website ⁠digitalcontentmanager.ie⁠

Contact details ⁠digitalcontentmanager.ie/contact⁠

⁠Linkedin ⁠

⁠Twitter ⁠

Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

#digitalcontent #blogs #writing #contentcreation #blogging

  continue reading

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