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Brand News: YouTube Shorts and Facebook Insights
Manage episode 452308226 series 3514127
Treść dostarczona przez James Walker & Brian Hastings, James Walker, and Brian Hastings. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez James Walker & Brian Hastings, James Walker, and Brian Hastings lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growth. Discover the art of syncing creator content with advertising efforts and how it can transform your marketing approach.
As we gaze into the crystal ball of 2024, Facebook emerges as a powerhouse with improved metrics and reduced costs, making it a bedrock for advertisers seeking reliable performance. Our conversation navigates the impressive resurgence of Facebook ads, exploring how AI-driven tools like Advantage Plus Audiences are transforming the landscape. With insights on integrating Facebook into a broader marketing strategy that includes SEO and search ads, this episode is packed with data-driven revelations that promise to enhance your marketing efficiency and elevate your brand in the digital space.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
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