#102: The Ultimate Product Launch Checklist

Digital Marketing for Coaches & Consultants

Launching a product or service is a pivotal moment in any business journey; it marks the transition from development to market presence. However, it can be challenging and requires careful planning and execution to stand out in a competitive market.

In today’s episode, Dr. Terri Levine delves into a comprehensive checklist for successfully launching a product or service in your business. She shares her expertise and invaluable tips to ensure your next launch is a resounding success.

From creating an attention-grabbing explainer video to the power of engaging on social media, hosting events, and building valuable content, you’ll gain a step-by-step roadmap for a successful product or service launch.

Key Highlights From The Episode:

[00:30] Checklist to use when launching a product or service in your business

[00:40] #1 Create an explainer video

[00:52] #2 Send an email that explains what you are launching

[01:07] #3 Have someone try what you are launching and obtain a testimonial from them

[01:23] #4 Send the ‘because email’

[01:40] #5 Engage in 7 days of social media posting to promote the launch

[01:49] #6 Go live on your social media platforms to discuss and showcase what you are launching

[02:05] #7 Update your social media bios with links to your new product or service

[02:22] #8 Make a list of 5-10 people that would be happy to share your new product or service

[02:45] #9 Hosting a launch event for our product/service

[03:21] #10 Create value-driven content for your launch event

[03:39] #11 Give a bonus

[04:37] #12 Run a value-packed webinar

[04:46] #13 Do joint ventures

[04:58] #14 Do affiliate marketing

[05:08] #15 Put a banner on your website

[05:53] Get help; https://heartrepreneur.com/

Golden Nuggets:

• An explainer video informs the audience that you have developed something new and explains why they should take a look. [00:45]

• When planning the content for your launch event, ensure it provides value and isn’t just a sales pitch. [03:21]

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Want More!?

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