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One on One: Sara Spivey Discusses Customer Agnosticism
Manage episode 248058906 series 47872
Treść dostarczona przez DMN - AC Business Media and DMN (Direct Marketing News). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez DMN - AC Business Media and DMN (Direct Marketing News) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."
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Manage episode 248058906 series 47872
Treść dostarczona przez DMN - AC Business Media and DMN (Direct Marketing News). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez DMN - AC Business Media and DMN (Direct Marketing News) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Brian Burns
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…
continue reading
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continue reading
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…
continue reading
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